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Trademark Law

           Trademark Attorney - New Jersey and New York

               A Trademark Attorney Catering to the Trademark needs of the Small Business and Individual

Lawrence Hersh, Esq., a Bergen County trademark attorney, has been an attorney for more than 20 years and is registered to practice before the United States Patent and Trademark Office.  He handles both trademark registrations and litigation matters.

What is a trademark or service mark?

• A trademark is generally a word, phrase, symbol, or design, or a combination thereof, that
identifies and distinguishes the source of the goods of one party from those of others.

• A service mark is the same as a trademark, except that it identifies and distinguishes the source
of a service rather than goods.

Trademark Attorney Lawrence Hersh can assist clients with respect to trademarks and service marks in the following areas:

  • Pursuing claims of trademark infringement against someone using your trademark
  • Defending you or your business against allegations of trademark infringement
  • Registering trademarks or service marks with the United States Patent and Trademark Office (USPTO)
  • Responding or sending out cease and desist letters for trademark infringement
  • Representing you in opposition and cancellation proceedings before the Trademark Trials and Appeals Board (TTAB)
  • Negotiating a settlement or licensing agreement with respect to a trademark
  • Filing or defending a lawsuit in the federal courts of New Jersey, New York or elsewhere
  • Maintaining and renewing trademark registrations by filing section 8 and 15 declarations.
  • Assisting foreign attorneys and their clients with their U.S. filings before the United States Patent and Trademark Office
  • Acting as local counsel in New Jersey and New York for trademark related litigation

The types of trademark pre-litigation and litigation matters that this trademark law firm has handled include:

  • Defending a client sued for trademark infringement with respect to a furniture company trademark that had been sold in bankruptcy.
  • Defending a client sued for trademark infringement with respect to cigar trademarks, where the defendant was not using the trademark, but other third-parties were using the trademark to direct internet traffic to the client’s website.
  • Defending a client sued for trademark infringement and counterfeiting related to a well-known sports drink.
  • Defending a client sued for trademark infringement related to a trademark for a national moving company.
  • Defending a client in the school supply industry who allegedly infringed the trademark of a much larger, well known competitor.
  • Defending a client in the garment industry who was allegedly infringing well-known trademarks for shirts and gloves.